What I Love About .li (Paper.li)

Comment ballon with the Paper.li logo inside.

For everyone who thinks it looks like I’m everywhere on social media, Paper.li is one of my new favorite, free, time-saving tools.

There’s an interesting trend in naming new business startups that are tech or social media focused. Communication and social tools that are easy and fast and bring people closer will often drop vowels or will don a phonetic, or shortened name ending. Even though there was a period of time when I thought any URL ending other than a .com was the best way to identify a website link with potential viruses, I’ve overcome my clickfear and started to explore the usefulness of these funny sounding apps.

Paper.li offers you the opportunity to “be a publisher” and create a paper from all the articles, blog posts, videos and photos shared on Facebook and Twitter.

At first I thought the Paper.li daily tweets were slightly annoying at best and look like a daily Follow Friday. After months of ignoring them and avoiding them, it took less than 5 minutes for me to set up my first daily paper.li the *SparkleCEO Daily*.

To my surprise, right away I started receiving daily tweets from people thanking me for including (promoting) their content in my paper.

Each Thank You tweet sent exposes my profile to a new group of Twitter users and professionals, and resulted in attracting new followers to my profile. Paper.li was so easy to set up and use, I’ve also installed it on every Twitter account I use and I love it every day.

Since Paper.li helps me network across multiple agency and client accounts every day, I now also publish

Paper.li announced last week they’ve brought on former Huffington Post CEO Eric Hippeau to help make their product even more social with more content customization options, but what I like best about paper.li is that it acts like a silent social secretary you can just “set it and forget it”.

I don’t use Paper.li on any of my Facebook pages yet; I think Facebook communities require more careful content curation, so I’ll probably try it soon to observe if increased customization helps boost social shareability. If their communities are any indication, this approach is common:

  • Facebook:   3,993 Likes
  • Twitter:      10,470 Followers

Paper.li works every day to build reciprocity and automatically engage your audience. Free. Easy. Fast. Every day.

What do you think of Paper.li? > SHOULD I Love it or leave it?

By: Debbie Horovitch

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17 Responses to “What I Love About .li (Paper.li)”

  1. FxNxRL September 4, 2011 at 1:37 pm

    If I could filter paper.li tweets, I would. “The blah blah blah daily is out, new stories from…” certainly grabs your interest when your name is mentioned, but then it turns out the “story” is some vaguely on-topic tweet I made, combined with a bunch of other low-value content about some topic I don’t give a crap about.

    I guess of my ego is tied to how many times someone says my name in Twitter, it would be fantastic, but that’s pretty shallow. I would far prefer that instead of using paper.li, people just tweet about the content they’ve created, so I can decide if it’s interesting or not.

  2. Philip Ramsey August 13, 2011 at 7:38 pm

    Thank you for a great article on Paper.li I also discovered this really neat Twitter app a few weeks ago and immediately setup my first newspaper – The world according to Spyc1. A week later I started Toronto Business according to Spyc1.

    Like you, I started getting more followers soon after starting each paper. Personally, it is more convenient and easier to read the tweets in the newspaper format that Paper.li uses. It definitely pull all the interesting tweets, to you, into your newspaper where you are able find the ones that are most important.

  3. Buff July 10, 2011 at 1:27 pm

    Home run! Great slugging with that anwser!

  4. Jetson July 10, 2011 at 12:57 pm

    Very true! Makes a change to see smoenoe spell it out like that. 🙂

  5. Jailene July 10, 2011 at 12:44 pm

    IMHO you’ve got the right ansewr!

  6. Hawk July 10, 2011 at 11:58 am

    That’s not just logic. That’s really sensilbe.

  7. Issy July 9, 2011 at 3:20 pm

    It’s much esaeir to understand when you put it that way!

  8. Tessa July 9, 2011 at 1:49 pm

    To think, I was confused a mnuite ago.

  9. Janae July 9, 2011 at 7:24 am

    BION I’m imrpessed! Cool post!

  10. Debbie Horovitch May 27, 2011 at 10:07 pm

    It’s true Nicole, I rarely check out the paper.li link unless to check out what content of mine they shared! That might change with improved customization…

    I’ve had people people respond negatively to all sorts of things! Usually it just seems negative, but once I ask them some questions it usually turns into a great contact – people who reach out positively are already well-versed in paper.li etiquette or they know it naturally.

    In my experience, people who respond negatively to social media tools are asking for more detailed information about the power (and risks) of the tool, and in your opinion is it an option for them?

    If you ask them questions to uncover their problems, you can use your knowledge to offer solutions.

  11. nicole May 27, 2011 at 3:15 pm

    I just created an account the other day but have yet to promote it. Have you had any people respond negatively to their content being used?

    Are people reading the papers? I sometimes feel like the only reason i’m on someone’s paper.li site is because i want to see which content of mine is there. just wondering if people are actually reading these.

    thanks for the article, i’m heading over to my account now to promote!

  12. Debbie Horovitch May 26, 2011 at 2:00 pm

    Very good point – or at least as long as you are using it, no one else can~

  13. In Country with Melissact May 26, 2011 at 1:44 pm

    Oh! and I would be great if the title you give your Paper.li is forevermore yours and can’t be used by others. That would be so awesome!

  14. In Country with Melissact May 26, 2011 at 1:19 pm

    Great post. I too love Paper.li

    I think it does a great job pulling content from Twitter, but I agree, pulling from Facebook (which I tested) is a different beast. I will hold off for now until they get it right.

    I curate two really great Lists on my Twitter account (@melissact) which are in line with my organization’s goals: To educate consumers on the availability of really awesome locally-made products.

    Sadly, because of issues I’ve been having of late with a competitor who uses my Lists as their sales hit-lists (biggest downer about social media), I’m now wishing I could use Twitter Lists that are marked Private (I tried. Doesn’t work). That would be cool.

    My dailies are: http://paper.li/Melissact/made-in-usa and http://paper.li/Melissact/1306107451

    BTW, thanks for writing about Paper.li. I haven’t seen any posts about it yet. You were the first 🙂


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