Twitter Engagement 101: Getting Started

Twitter can be hard to figure out, but it’s really just a simple platform that allows you to micro-blog (140 characters including links to other web pages or embedded videos or photos).

Being such a simple platform at the start (in 2006), almost all of the current tech tips for how to use aTwitter were developed BY users that Twitter decided to purchase (acquire) or build into the platform.

Twitter is the place where “Birds of a feather flock together” so you want to start by finding people around the world who are just like you (in business) or who are closely similar to you. This way you can see how other people in your field are using Twitter, who they’re talking to, what conferences and events they attend (that you should as well), and you can observe whether or not their tactics and strategies are working for them. Although people will be able to see that you follow these profiles, only you and everyone who follows them, will see their Tweets. < People who follow you will not see your competitors tweets unless they also follow them.

Ready to get started? Click here to join Twitter & remember, it’s a marathon, not a race. You’ll want to spend at least 15 minutes every day on finding new people to follow and jumping into conversations, as well as sharing the blog/web articles you reads & find interesting. If you find yourself confused or frustrated, give yourself permission to head over to your favourite social network after only 15 minutes on Twitter, but try to make it a daily new habit. Before the month is out, I promise you will have a whole new perspective on it!

Tomorrow I’ll cover Who To Follow on Twitter

If you have specific questions about how to use Twitter, email me at or join my weekly on Google+ Hangouts on Air by emailing

❤ By: Debbie Horovitch

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