#SparkleSOS Book Authors & Publishers: Mike Michalowicz – Apr 17 ’13

The Toilet Paper Entrepreneur and The Pumpkin Plan

Google+_Hangout_MikeMichalowicz

Rescheduled to APRIL 17th!!! Mike has authored 2 books so far: The Toilet Paper Entrepreneur and The Pumpkin Plan. I think I heard him mention something about a third book and I hope he will!

The idea of The Toilet Paper Entrepreneur is: what you do as a startup, new business or small business entrepreneur when you are [metaphorically] finishing up your “business” on the toilet and you look at the roll of toilet paper… only to find that there’s only 3 little scraps of toilet paper left?!?!?

It’s entertaining, an easy read and FULL of smart business advice whether you are a first time entrepreneur or a more seasoned quick start adbusiness owner – even if you’re successful, it’s likely you’ve picked up a few bad habits over the years and this book is like a MBA/Business Plan of only the parts that are necessary.

TPE came out just as the US economy was bottoming out, and at the same time the book retail industry was struggling in Canada (because although the Canadian dollar was worth more than US, we were still paying 15% higher for the same book retail) and in the US major book retail like Barnes & Noble were struggling financially. TPE is a self-published book, so not only is it a smart book for you to read, but Mike published and promoted the book successfully at a time when it couldn’t be more difficult to be a self-published author.

The Pumpkin Plan builds on the lessons Mike learned publishing (and promoting!) TPE, and shares advanced lessons especially for those business owners who may appear to be successful but who are actually finding it impossible to “break through” and find sustainable success and business growth. I have given The Pumpkin Plan book gift to a number of my clients and every time they become raving fans of his.

Won’t you join us on the Hangout?

There are 10 seats available ON the Hangout (live video), and these are great seats for self promoting and gaining insights from our featured guest and the rest of the panel. The live video will be embedded right HERE (about 15 minutes before we begin the live broadcast).


And as always, here is the #SparkleSOS Twitter chat. You can join it easily on Tweetchat.com.


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Screen Shot 2014-01-28 at 3.53.11 PMDebbie Horovitch is the owner of Social Sparkle & Shine, a social media consultant and professional G+ Hangouts on Air producer, and creator of Celebrity Hangouts on Air.

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