Social Media Concierge (B2B and B2C) Debbie Horovitch
Community Management and Social Media Services
Tweet Debbie your social media questions today! Tweet to @Debbie_h2o
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About Social Sparkle & Shine and Debbie Horovitch
Pricing is a key concern for businesses considering how much time, money and energy they’ll have to put into social media, to enjoy all the positive benefits and ROI that competitors seem to be achieving.
To keep costs low for my clients, I work only on a project to project or monthly retainer basis, developed with your agreement of what you need. I do not have pre-set hourly or daily rates. If you want me to teach you or your staff about a particular area of social media, I can prepare a customized course for your unique needs.
I can also prepare a custom keynote presentation and social media marketing campaign for your corporate event or sales meeting: Debbie Horovitch Speaking
If we find you also need additional specific social media services such as writing, design & technology, SEO/SEM, video production, research or grant writing, these sub-contracted services may be included in your agreement with me as needed.
Social Sparkle & Shine Menu of Services
Consulting, training or hands-on execution and ongoing management of:
- Social media & community strategy planning with competitive analysis
- Content planning brainstorming meeting facilitation (agency + client)
- Planning integration of social media with newspaper, magazine or radio
- Blog content strategy & planning
- Update existing business website & internet marketing with social media
- Launch & maintain social media communities on Facebook, Twitter, Foursquare, etc.
- Launch, special event or promotion campaign planning & marketing
- Twitter instruction, strategic following & community development
- SEO Search Engine Optimization – content writing & production services
- Social media publicity: blogger/community manager influencer campaigns
- Cost Per Click CPC and Cost Per Thousand CPM paid advertising campaigns on Facebook, Twitter
- LinkedIn community strategy and management, advertising campaigns
- Foursquare and other mobile app integration
Traditional Marketing Services:
- Media planning, contract negotiations and maintenance of Television, Radio, Newspaper, Magazine, Outdoor, Transit or other traditional media campaigns
The Type of Clients I ♥
Social media is different from any other advertising. It’s not advertising. It can be used for advertising, but really it’s a relationship tool. Clients who select me do so because I recognize every client is unique and has varying needs, every time they come to me.
I’ve found I can produce the best results with clients who’s business I know intimately… that business knowledge, and the ability to anticipate your needs, identify influencers and opportunities, is developed with a lot of hours logged into your communities.
For new clients, to develop that understanding and intimacy at the start, I’ll ask you to answer the following questions to understand your business needs and expectations. Please consider the following requirements you’ll have:
- Event – What is upcoming in your business that motivated you to consider using social media?
- Key objective – are you looking for audience, leads or sales?
- Key dates – of launches, sales, fund-raiser, etc. List each element you’ll want this campaign to support.
- Past & current owned social media – blog website, Twitter, Facebook, LinkedIn, Foursquare?
- Past & current paid advertising?
- Past & current earned publicity?
- Creative – images, artwork, design – do you have a professional designer or are you planning to hire one?
Why pay a premium for our services?
Because we can save you a lot of time, money and disappointment.
- Traditional media is still an important consideration for all businesses, and often a significant ongoing expense that seems less effective as time goes by.
- Digital or online advertising has more affordable options available than any other media, and can easily and quickly spend through your advertising budget with disappointing results.
- Social media has so many options and “social media experts” available, who claim their proprietary solution will work for everyone, but all they really know is their own app or medium.
I have an internet marketing plan created for my business by an expert marketing consultant, and it is a great plan I invested a lot of money in at least a year ago.
I couldn’t ALSO afford to pay them to execute on the plan and I haven’t been able to execute on it myself.
If that sounds like your situation, I can help you.
Not-For-Profit / Cause Marketing:
Every member of The Sparkle Agency has partnered with us to support a NFP/Charity or cause marketing campaign, using our online influence to further support the cause. If you’re a registered Charity in Canada and need help with your marketing, fund-raising or conversion, we’ll be thrilled to create a special package discounted to work with you.
Find out how to participate: Sparkle Charity Page or Contact Us to get started immediately!
PACKAGE FEES
As I mentioned above, I don’t have an hourly rate and you have a unique business, situation and needs.
We have to get started, in order to get started.
Introductory Meeting:
1 hour meeting: $100 (refunded from 1st services package)
Not sure what you need or who to hire to get started? I understand the need to meet and test me before committing to hiring me for your project. In my business, I feel strongly my ideas are worth very little until someone does something to put them to action, so all I charge for is my time, and I don’t hold back my best ideas – EVER!
Give me the run-down of your situation with all relevant details in 30 minutes or less and with the remaining time I’ll give you my actionable directions, guidance and Rolodex contacts who might be interested in participating in your project. If I think of any great ideas after our meeting, of course, I’ll send them too!
Need it to be free?
Call my office please to schedule dinner or drinks. We’ll respond with a confirmation date & place when Debbie will join you to chat about business opportunities & life over a pleasant meal. Keep the conversation interesting and stimulating for Sparkle Agency, keep it relevant and our meeting could turn into a successful and lucrative business partnership!
A *BRILLIANT* ARRIVAL (Twitter Account Customization):
Completed in 72 hours: $250
I ♥ Twitter and have learned through experience how to quickly make adjustments to your Twitter profile that will have an immediate, dramatic impact on your social media and business. Includes 1 x 1 hour Training Session.
- Strategic following up to 1,500 relevant players in your category – your target group companies & colleagues as directed by you, media journalists, policy influencers, competing CEO’s & staff and potential customers/influencers. This will result in approximately 25% new following-back of your account.
- Custom background appealing, stunning visual
- Custom avatar optimized for channel development
- Custom Twitter BIO optimizing account links
- Optimized account link
What can you do with your Twitter profile? One activity to consider is to participate in Twitter chats!
For all other packages, please call Debbie 416-553-2157 for a customized quote.
Opportunity Analysis Meeting:
I’ll prepare a customized overview and take you and your team on a virtual tour of the social media marketplace opportunities available to you and your business colleagues:
- With limited time, which social media platform is most important?
- What are the most popular tools everyone loves?
- Who are the recognized experts & teachers?
- Where are the relevant established communities?
Coaching Meetings:
Most businesses already have an established relationship with a marketing professional or agency they trust. If you’ve promised your clients social media strategy or tactics included in your campaign and just need a few hours of expert professional colleague direction, instruction, brainstorming or roll-up -your-sleeves help, call us!
If you’re launching alone but just need a media and social media marketing go-to person in your pocket, this is a great option for “on-call” help.
If you have someone on staff to coordinate social media but you want to add to the team’s knowledge and SM abilities, I will work with them to understand where they need to add skills & capabilities.
SWOT & Needs Analysis:
Most businesses can benefit from having a presence on Twitter, Facebook, LinkedIn and a mobile social network like Foursquare or Gowalla but how much time, money and effort should you apply to which activities? What apps and add-ons should you invest in right away and which ones should you test and when? What are your closest competitors doing on social media and is it working for them?
This SWOT & Needs Analysis will take into consideration your unique business goals and provide you a complete overview of what similar businesses are doing well or poorly in social media, and where I’ve identified your current competitive advantages.
Includes 2 x 1 hour Training Sessions or emergency consulting calls.
Technical Setup:
Most established businesses know what they want to say, but find that they spend weeks or months trying to set up the page the way they want, only to be disappointed with the cost investment results. We’ll get you set up from scratch or update your existing social media communities and revive engagement with your business connections. High quality, high value relationships with your customers takes both time and effort to develop. This package includes a customized business set-up on Facebook, Twitter, LinkedIn and Foursquare, plus basic strategy & content directions and paid CPC/CPM campaigns on Facebook.
Includes 3 x 1 hour Training Sessions or emergency consulting calls.
Content Strategy & Planning:
Many business owners are overwhelmed by the prospect of what to say in social media and need someone to plan out their content strategy and set up the monitoring software. It’s important to have a clear plan and path set out for your social media campaigns, so that you don’t waste limited task hours on unsuccessful activities and so you don’t find yourself six months or twelve months from now in the same situation – no clear direction or understanding of how to use social media successfully for your business.
Includes monitoring software setup and 5 x 1 hour Training Sessions or emergency calls.
Community Management:
Why you need a professional community manager on your business:
It’s easy to be enthusiastic about social media at the start of your efforts or investment, but where most businesses and agencies fall down is in the ongoing community management activities – authentic relationship development and customer engagement, transparent communications and technical page support. Facebook, Twitter and all the other platforms are constantly updating and improving, that require page managers to learn a new set of rules and tips to update the community and keep it welcoming and effective. Many of the most effective and valuable community managers are true social butterflies – they’re actively connecting members of the community online in your networks and in real life.
Community managers can be anyone with access to your account, but your results will be directly related to your chosen community manager’s experience and knowledge of the business category, passion for your product/service, business maturity and comfort responding in new situations of customer/press backlash, technical fails, recruitment and regular campaign marketing.
Includes 2 x 1 hour training or update meetings per month, and unlimited as-needed community management calls.
Sparkle community managers are bloggers or social media professionals who are:
- Passionate about your business product / service and category
- A true social butterfly who wants to plan & organize community activities
- Technically capable & striving to always stay ahead of your best options
The Royal Treatment (Full Service):
You’re serious about social media and your business. You just won’t be doing it yourself. This package gives you full social media agency consulting and services access.
Coaching, training, technical support, strategy, planning, community management, design services, event planning and execution and even blog tours and community manager tours – everything you need to know you’re on track to launch your business with the right team taking on all the detailed work and efforts, so you can just focus on running your business.
Sparkle SOS (Sparkle on a Deadline):
Perfect for fund raising gala events and conferences or expos. Also appropriate for the funded startup or established business needing to make a serious splash in social media or digital media communications; I’ll consult with you on all the needed tools and strategies to come as close as possible to achieving your short deadline campaign needs, and then access every one of my resources to recruit talented, passionate people to make it happen for you on time and with the desired results.
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