#SparkleSOS Book Authors & Publishers: Mike Michalowicz – Apr 17 9pm ET


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#SMX Toronto: Beyond Google+ to G+ Hangouts on Air

Today I will be presenting at Search Marketing Expo in Toronto, my presentation sharing what has been working for me to generate success in the form of new speaking opportunities, new clients, and exposure within traditional media channels, with my monthly Google+ Hangouts on Air panel-of-experts web show #SparkleSOS Book Authors & Publishers. Social Sparkle [...]

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Nominate an Author for #SparkleSOS Book Authors & Publishers

2013 has been a whirlwind of featured authors in the #SparkleSOS hot seat and we’re now beginning to book authors for future episodes through January 2014. Since launching #SparkleSOS in September, 2012, the program has grown and we know that preparation is key! I’ve welcomed Rodney Washington @PhotoMktMentor as my co-host for #SparkleSOS Book Authors [...]

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Facebook Is Getting Into Hashtag Heaven

I get asked a lot about Hashtags – What are they? Why bother using them? How to use them effectively? What sense does it make that I chose to name my video show taped on Google+ Hangouts on Air and archived on YouTube, #SparkleSOS?

I also find many people are annoyed by the presence of hashtags “where they don’t belong” on other social networks, like LinkedIn and Facebook. But since I’ve been addicted to and fascinated by Twitter since late 2008, I’ve known for a long time that Hashtags were too powerful a connector to keep from spreading across all social and communication channels.

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#SparkleSOS at Social Media Camp Victoria

I’m a little bit excited to announce that I’ll be sharing the stage at Social Media Camp Victoria this May (2013) with many of my social media idols and mentors including: Mari Smith, C.C. Chapman, Jaime Stein, Amy Porterfield, Sam Fiorella and many others who have become friends over the years.

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YouTube Rolls Out “One Channel” New Format & Features for All Users

When you log on to your YouTube channel, the platform will walk you through the new layout features.

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#SparkleSOS Mar Book Authors & Publishers: Dorie Clark Reinventing You


Join us on Google+ Hangouts on Air for our monthly #SparkleSOS Book Authors & Publishers program – a discussion about all the ideas, solutions and challenges faced by experienced authors, celebrity authors and aspiring authors alike! Dorie Clark is a journalist & writer for Harvard Business Review and Forbes. In March 2011, she wrote an article about reinventing your personal brand for your career, which inspired her first book Reinventing You: Define Your Brand, Imagine Your Future. Dorie is launching her book at SXSW this week (!) and will be joining us again on #SparkleSOS on March 14th. Join us!

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Feedback for #SparkleSOS G+ Hangouts on Air, and Library of Our Hangout Videos

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My Experience With “Milking the Slideshare Homepage for All the Traffic You Can Handle”

SlideShare is a great social community for professionals – it’s almost ALL professionals!

I read an article/blog on Ana Hoffman’s Traffic Generation Cafe that was a guest post by Mauro D’Andrea, who wrote How to Milk SlideShare Homepage for All the Traffic You Can Handle - on how to use Slideshare to develop viral marketing spread of your message and decided I wanted to test it out.

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PodCamp Toronto 2013 Sessions Proposed

Register to join Social Sparkle & Shine at PodCamp Toronto FREE, February 23 & 24 Sunday 12:00pm RCC-162 How to Get Key Influencers & Celebrities Asking to Be on Your Web Show – Using Google+ Hangouts on Air Just a few short months after launching #SparkleSOS the Social Media Turnaround Show on Google+ Hangouts on Air & [...]

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Sunday Funnies: Animated GIF Twitter Profiles

Almost 2 years ago I saw an animated Twitter avatar (before they launched header images), that was a GIF animation so realistic I literally was pressing my computer screen to “smush that bug”

It was the @adlandcreative avatar that looks just like a little fruit fly buzzing around on my computer screen…

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#SparkleSOS: Feb Book Authors & Publishers – Chris Guillebeau

You can join Chris Guillebeau author of The $100 Startup on #SparkleSOS

I am very happy this month to make 2 announcements!
The first is that #SparkleSOS is thrilled to welcome The $100 Startup author Chris Guillebeau to our Google+ Hangout on Air web show on February 13th (Wednesday) at 9pm ET / 6pm PT

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#SparkleSOS: LiveNinja – Google+ Hangout on Air with CEO & founder Will Weinraub

Offer Your Expertise Online & Get Paid – Hassle Free Promotion, Payments & Meeting Space

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Community Comes Together to End Bullying

This is a community initiative lead by Social Sparkle & Shine, to create awareness and share support & resources for anyone who is suffering with bullying either past, currently, or in the future.

Participants in this project included community, business, and digital leaders Mari Smith, Mike Michalowicz, Billy Lowe, Jennifer Hancock, Alison Groves, Scott Bernstein, Terry Cutler, Felicity Jones, Leanne Hoagland-Smith, Jeanette DePatie, the team at Honestly Social, Dr. Carole Leiberman, Rachel Tompson, Derrick Hayes, Tracy Vega, Callie Harris and many more organizations.

Please remember February 12th is Bell Let’s Talk Day, fundraising in Canada for mental health charities so that no one has to suffer in silence.

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Using Social Media For B2B (Business to Business) Brands


More often than any other, the social media misconception I hear the most from new clients and even from other social media professionals is that Facebook is a social media platform not appropriate, or effective, for B2B marketing.

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