Search for Creative Director, Partner

After 3 years in business, It’s time for us to partner with a reliable creative person or agency: Someone who can meet our demanding client’s needs for their brands to be developed or adapted to optimize their social media properties.

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Homesav.com Charms CBC Dragon’s Den

Last night on Dragon’s Den a new Canadian startup, HomeSav.com charmed both CBCs viewing audience and the Dragons. Just how much of their apparent “overnight” success comes from hard work, and advance planning? We review how their all their social media and online website communities are ready with customized content, by the night of the show’s first broadcast. We also have the “audition for Dragon’s Den” link if that’s what you’re looking for…

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The Cupcake Girls & High Frequency Tweets

The W Network’s reality TV show The Cupcake Girls launches their Season 3 on April 4th, breaking all the rules of small business and succeeding despite babies, bakery expansions and blogging. I took a look at their social media about 18 months ago and again today, and found them a little light on Tweets, which made me wonder, does Tweeting a LOT help or hurt your brand?

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How Much Is Your Community Manager?

Thinking About Hiring Social Media? How Much Should You Expect to Pay For Social Media Employees & Contractors? What can a Social Media Community Manager to for your business? A community manager is the voice of the company externally and the voice of the customers internally. The value lies in the community manager serving as [...]

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3 Creative Ways To Get Into Oprah’s Life Class


Limited availability. For the first time ever, Oprah Winfrey will be broadcasting live in Canada! Tickets sold-out fast for two events on April 16th, but if you want to attend there is still hope! Here are a few ways you can try to get your business or yourself into Oprah’s Life Class.

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Earn More YouTube Channel Views

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If you’re posting a video to YouTube that you think has really wide appeal or could “go viral”, you can dramatically increase your channel exposure and views by breaking the video into two parts.

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What I Love About .li (Paper.li)

Comment ballon with the Paper.li logo inside.

There’s an interesting trend in naming new business startups that are tech or social media focused. Communication and social tools that are easy and fast and bring people closer will often drop vowels or will don a phonetic, or shortened name ending.

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Is the RIM PlayBook Screen Size Too Small?

Image of a tombstone.

The RIM Playbook seems to be bucking the de facto trend in tablet screen size? With over 17 million sold, the Apple iPad2 appears to have set the popular standard for PC tablets with a 9.7”diagonal screen size that is almost 40% larger than the Playbook’s 7” screen.

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Twitter #Hashtags & the ROI of #Tweetchats

Good Tweetchats are a fast-moving, intense and exhausting hour of Twitter conversation, on a subject that you are very interested in personally or for your business, with many other people just like you. One hour is all it takes to underscore the importance of frequent, live conversation to your business.

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Sparkle Community Manager Opportunities

Social Sparkle & Shine has a number of openings for passionate, enthusiastic, hard-working and plugged-in community managers to join our growing agency team. You’ll need to be resourceful, loyal, curious, adventurous and have a seemingly never ending appetite for talking to new people to do this job well. how do we reach our customers this [...]

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CBC Dragon’s Den Research

@Sparkle_Startup has an immediate opportunity for a volunteer research assistant who also happens to be ADDICTED to CBC Dragon’s Den. You’ll get to know the Dragons quite well: which questions they ask & what responses they’re looking for to indicate a reasonable investment risk. You will become a veritable expert on Dragon’s Den and what it takes to make a successful pitch, and be credited in our new blog posts series called “Breathing Fire: Successfully Pitching Dragon’s Den”.

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Social Media 4 Students #SMWTO #StudentRep

Later today, I will be presenting social media THREE times to a group of 200+ high school students at Mary Ward Catholic Secondary School, as the social media speaker for their student-organized “Business Day”, and I am really excited about it! Even though it’s not a Social Media Week Toronto event, I have shared it [...]

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How To Have Your SMB in #BachelorCanada


If you’re a crafty small business owner, you just might find a way to get your business products, service or destination featured on The Bachelor Canada. Here’s a few ideas you can use to get started!

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@torontoWOTS Sponsors #ONTourismChat

Over 200,000 people attended the 2011 Toronto Word on The Street festival to join them in celebrating reading and advocating literacy. Their sponsorship of the March #ONTourismChat (Thursday March 29 at 12:30p) includes a 5-pack of books for one of our participants. To enter just RSVP Tweet at @Sparkle_Agency using #ONTourismChat hashtag!

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March #ONTourismChat: SEO Content 4 Blogs


One of the most common struggles faced by Travel & Tourism businesses is content development for your blog and social media channels, that will be a worthwhile investment of your time & money. Thursday March 29th at 12:30pm our March installment of #ONTourismChat will focus on ideas for content-development and tools that will capture consumers searching Google for businesses like yours! Sponsored by: @torontoWOTS Toronto Word on The Street literacy & book fair.

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Are Your #cmgr Hiring Expectations Realistic?

If you’ve never hired or worked with a social media community manager before, you’ll want to read this post for the 3 main areas where hiring managers struggle to have their expectations met, and ideas on what you can do to ensure you’ll be happy with the results from the person you choose for the role.

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#26MondaysChat: Social Media Chicklets

In the middle of digital renovations… Are you refreshing, updating or rebuilding your website and want to build in your social media communities at the same time? Join us Monday night at 6pm EST for the next installment of #26MondaysChat about digital renovations and social media chicklets, icons and all other types of integrations.

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Ontario Tourism Twitter Chat #ONTourismChat

Stats for #ONTourismChat #2: February 23rd, 2012 @ 12:30pm
Ontario Tourism TweetChat for Travel/Tourism Businesses, Media and Bloggers
Prize sponsor @SummerFunGuide donated 4 tickets to the @HockeyHallFame
150+ total tweets, potential total unduplicated audience reach of 33,947 people/profiles
Created & moderated by: @Sparkle_Agency

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