After 3 years in business, It’s time for us to partner with a reliable creative person or agency: Someone who can meet our demanding client’s needs for their brands to be developed or adapted to optimize their social media properties.
Search for Creative Director, Partner
0 Author Debbie Horovitch on April 1, 2012 in Advertising X Files, Aspiring & Job Seekers, Blogging & WordPress, Community Managers' Toolkit, Confidential: Life as a Concierge, Social Media Reviews, Social Sparkle & Shine, The Sparkle Agency, Twitter Trends, News & Gossip
Homesav.com Charms CBC Dragon’s Den
0 Author Debbie Horovitch on March 22, 2012 in Blogging & WordPress, Community Managers' Toolkit, SMO Social Media Optimization, Social Media for Retail Stores, Social Media for Startups, Social Sparkle & Shine
Last night on Dragon’s Den a new Canadian startup, HomeSav.com charmed both CBCs viewing audience and the Dragons. Just how much of their apparent “overnight” success comes from hard work, and advance planning? We review how their all their social media and online website communities are ready with customized content, by the night of the show’s first broadcast. We also have the “audition for Dragon’s Den” link if that’s what you’re looking for…
The Cupcake Girls & High Frequency Tweets
2 Author Debbie Horovitch on March 18, 2012 in Blogging & WordPress, Community Managers' Toolkit, Social Media for Media Channels, Social Media for Retail Stores, Social Sparkle & Shine, Twitter Trends, News & Gossip
The W Network’s reality TV show The Cupcake Girls launches their Season 3 on April 4th, breaking all the rules of small business and succeeding despite babies, bakery expansions and blogging. I took a look at their social media about 18 months ago and again today, and found them a little light on Tweets, which made me wonder, does Tweeting a LOT help or hurt your brand?
How Much Is Your Community Manager?
1 Author Debbie Horovitch on March 15, 2012 in Aspiring & Job Seekers, Community Managers' Toolkit, Social Sparkle & Shine, The Sparkle Agency
Thinking About Hiring Social Media? How Much Should You Expect to Pay For Social Media Employees & Contractors? What can a Social Media Community Manager to for your business? A community manager is the voice of the company externally and the voice of the customers internally. The value lies in the community manager serving as [...]
3 Creative Ways To Get Into Oprah’s Life Class
0 Author Debbie Horovitch on March 15, 2012 in Blogging & WordPress, Community Managers' Toolkit, SEO Search Engine Optimization
Earn More YouTube Channel Views
45 Author Debbie Horovitch on May 25, 2011 in Blogging & WordPress, Community Managers' Toolkit, CPC & CPM SEM Search Engine Marketing, SEO Search Engine Optimization, SMO Social Media Optimization, Social Media IQ, Social Media Reviews, Social Sparkle & Shine

If you’re posting a video to YouTube that you think has really wide appeal or could “go viral”, you can dramatically increase your channel exposure and views by breaking the video into two parts.
What I Love About .li (Paper.li)
16 Author Debbie Horovitch on May 25, 2011 in Community Managers' Toolkit, SEO Search Engine Optimization, SMO Social Media Optimization, Social Media IQ, Social Sparkle & Shine

There’s an interesting trend in naming new business startups that are tech or social media focused. Communication and social tools that are easy and fast and bring people closer will often drop vowels or will don a phonetic, or shortened name ending.
Is the RIM PlayBook Screen Size Too Small?
6 Author Debbie Horovitch on May 27, 2011 in Community Managers' Toolkit, SEO Search Engine Optimization, Social Media for Professionals, Social Media Reviews, Social Sparkle & Shine, Twitter Trends, News & Gossip

The RIM Playbook seems to be bucking the de facto trend in tablet screen size? With over 17 million sold, the Apple iPad2 appears to have set the popular standard for PC tablets with a 9.7”diagonal screen size that is almost 40% larger than the Playbook’s 7” screen.
How To Create an Effective Speaking Page
14 Author Debbie Horovitch on August 14, 2011 in Aspiring & Job Seekers, Blogging & WordPress, Community Managers' Toolkit, SEO Search Engine Optimization, SMO Social Media Optimization, Social Media for Professionals, Social Media IQ, Social Sparkle & Shine, The Sparkle Agency
A recent survey stated that the average person's greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy. - Jerry Seinfeld
Twitter #Hashtags & the ROI of #Tweetchats
4 Author Debbie Horovitch on December 16, 2011 in Community Managers' Toolkit, SEO Search Engine Optimization, SMO Social Media Optimization, Social Media Events & Meetups, Social Media IQ, Social Sparkle & Shine
Good Tweetchats are a fast-moving, intense and exhausting hour of Twitter conversation, on a subject that you are very interested in personally or for your business, with many other people just like you. One hour is all it takes to underscore the importance of frequent, live conversation to your business.
Sparkle Community Manager Opportunities
0 Author Debbie Horovitch on January 4, 2012 in Aspiring & Job Seekers, Blogging & WordPress, Social Media for Professionals, Social Media Volunteering, Social Sparkle & Shine, Sparkle Media
Social Sparkle & Shine has a number of openings for passionate, enthusiastic, hard-working and plugged-in community managers to join our growing agency team. You’ll need to be resourceful, loyal, curious, adventurous and have a seemingly never ending appetite for talking to new people to do this job well. how do we reach our customers this [...]
CBC Dragon’s Den Research
1 Author Debbie Horovitch on January 7, 2012 in Aspiring & Job Seekers, Blogging & WordPress, Social Media for Startups, Social Media IQ, Social Sparkle & Shine
@Sparkle_Startup has an immediate opportunity for a volunteer research assistant who also happens to be ADDICTED to CBC Dragon’s Den. You’ll get to know the Dragons quite well: which questions they ask & what responses they’re looking for to indicate a reasonable investment risk. You will become a veritable expert on Dragon’s Den and what it takes to make a successful pitch, and be credited in our new blog posts series called “Breathing Fire: Successfully Pitching Dragon’s Den”.
Social Media 4 Students #SMWTO #StudentRep
0 Author Debbie Horovitch on February 16, 2012 in Aspiring & Job Seekers, Community Managers' Toolkit, Social Media Education, Social Media for Newcomers, Social Media for Startups, The Sparkle Agency
Later today, I will be presenting social media THREE times to a group of 200+ high school students at Mary Ward Catholic Secondary School, as the social media speaker for their student-organized “Business Day”, and I am really excited about it! Even though it’s not a Social Media Week Toronto event, I have shared it [...]
How To Have Your SMB in #BachelorCanada
0 Author Debbie Horovitch on February 27, 2012 in Community Managers' Toolkit, SEO Search Engine Optimization, Social Sparkle & Shine
@torontoWOTS Sponsors #ONTourismChat
1 Author Debbie Horovitch on March 28, 2012 in Blogging & WordPress, Community Managers' Toolkit, Social Media for Retail Stores, Social Media Reviews, Social Sparkle & Shine, Twitter Trends, News & Gossip
Over 200,000 people attended the 2011 Toronto Word on The Street festival to join them in celebrating reading and advocating literacy. Their sponsorship of the March #ONTourismChat (Thursday March 29 at 12:30p) includes a 5-pack of books for one of our participants. To enter just RSVP Tweet at @Sparkle_Agency using #ONTourismChat hashtag!
March #ONTourismChat: SEO Content 4 Blogs
1 Author Debbie Horovitch on March 25, 2012 in Blogging & WordPress, Community Managers' Toolkit, Social Sparkle & Shine, Sparkle Media, Twitter Trends, News & Gossip

One of the most common struggles faced by Travel & Tourism businesses is content development for your blog and social media channels, that will be a worthwhile investment of your time & money. Thursday March 29th at 12:30pm our March installment of #ONTourismChat will focus on ideas for content-development and tools that will capture consumers searching Google for businesses like yours! Sponsored by: @torontoWOTS Toronto Word on The Street literacy & book fair.
Are Your #cmgr Hiring Expectations Realistic?
1 Author Debbie Horovitch on March 16, 2012 in Aspiring & Job Seekers, Blogging & WordPress, Community Managers' Toolkit, SMO Social Media Optimization, Social Media for Ad Agencies, Social Media for Media Channels
If you’ve never hired or worked with a social media community manager before, you’ll want to read this post for the 3 main areas where hiring managers struggle to have their expectations met, and ideas on what you can do to ensure you’ll be happy with the results from the person you choose for the role.
#26MondaysChat: Social Media Chicklets
0 Author Debbie Horovitch on March 15, 2012 in Blogging & WordPress, Community Managers' Toolkit, SEO Search Engine Optimization, SMO Social Media Optimization, Twitter Trends, News & Gossip
In the middle of digital renovations… Are you refreshing, updating or rebuilding your website and want to build in your social media communities at the same time? Join us Monday night at 6pm EST for the next installment of #26MondaysChat about digital renovations and social media chicklets, icons and all other types of integrations.
Ontario Tourism Twitter Chat #ONTourismChat
0 Author Debbie Horovitch on February 29, 2012 in Community Managers' Toolkit, SEO Search Engine Optimization, SMO Social Media Optimization, Social Media Events & Meetups, Social Media for Retail Stores, Social Sparkle & Shine
Stats for #ONTourismChat #2: February 23rd, 2012 @ 12:30pm
Ontario Tourism TweetChat for Travel/Tourism Businesses, Media and Bloggers
Prize sponsor @SummerFunGuide donated 4 tickets to the @HockeyHallFame
150+ total tweets, potential total unduplicated audience reach of 33,947 people/profiles
Created & moderated by: @Sparkle_Agency
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